Motion Content Series — Cinematic Social Campaign
Brief
Six 15-to-30 second cinematic spots designed natively for 9:16, 1:1 and 16:9. Shot in Dubai, post-produced in Mumbai.
Concept
Treat short-form like cinema. Every spot opens with a wide establishing frame and closes on a tight, unposed gesture — a film school discipline applied to a feed-first format.
Production approach
Eight-day Dubai shoot using an FX6 + cinema-grade lenses, then a three-week post window in Mumbai for editorial, colour and sound. Native cuts per platform, no upscaled crops.
Challenges & solutions
Every production pushes back somewhere — permits, monsoon windows, talent movement, gear in transit. We keep alternate shot lists, redundant audio paths and backup crew on-call so the schedule absorbs shocks without killing the idea.
Results & impact
11.2M combined organic impressions across the six spots in the first 30 days. Average completion rate 68% on 9:16 vs. industry benchmark of 41%.
“The shots feel like cinema and the cuts feel like the internet. Hard to do both.”
Credits
Creative direction & production: Ritiqa Parab — KiQa Productions. Client: Lifestyle brand.
