Brand Photography Campaign — Luxury Fashion Lookbook
Brief
A 24-image product and lifestyle lookbook for a luxury fashion brand — shot across a single Mumbai studio block and edited to international print standards.
Concept
An editorial lookbook anchored in Renaissance composition, layered with the saturated colour palette of an Indian festival — built for both print and e-commerce.
Production approach
Six-phase production from briefing through retouching. Two-day studio shoot, soft warm key (3400K) with strong fill, on-set styling and makeup direction handled in house.
Challenges & solutions
Every production pushes back somewhere — permits, monsoon windows, talent movement, gear in transit. We keep alternate shot lists, redundant audio paths and backup crew on-call so the schedule absorbs shocks without killing the idea.
Results & impact
24 hero images delivered in 9 working days. 4.8× engagement lift on the brand's Instagram during launch week vs. their three-month baseline.
“KiQa delivered an editorial that travelled across markets without losing the Indian soul of the collection.”
Credits
Creative direction & production: Ritiqa Parab — KiQa Productions. Client: Luxury fashion house.
