Corporate Brand Identity — Integrated Visual System
Brief
Photography, video, animated GIFs and a brand style guide — built as a single coordinated asset library for web and print rollout.
Concept
Replace stock-photo blandness with a consistent point of view — warm lighting, intentional negative space, and named talent rather than anonymous hands.
Production approach
A six-day combined photo and video shoot reduced cost and ensured cross-format coherence. Final style guide ships as both PDF and Figma library.
Challenges & solutions
Every production pushes back somewhere — permits, monsoon windows, talent movement, gear in transit. We keep alternate shot lists, redundant audio paths and backup crew on-call so the schedule absorbs shocks without killing the idea.
Results & impact
92 final assets delivered, single licensing document covering web/print/social. Internal stock-photo spend cut by 60% in the year following handover.
“We finally look like one company across every touchpoint.”
Credits
Creative direction & production: Ritiqa Parab — KiQa Productions. Client: Enterprise B2B brand.